課程大綱

課程資訊

課程名稱	商業溝通 Business Communication
開課學期	111-1
授課對象	管理學院管理學院企業管理碩士專班(GMBA)
授課教師	堯里昂
課號	GMBA5031
課程識別碼	749EU0240
班次
學分	3.0
全/半年	半年
必/選修	選修
上課時間	星期二7,8,9(14:20~17:20)
上課地點	管一204
備註	本課程以英語授課。限GMBA班學位生或限管理學院交換生與訪問生總人數上限：50人

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課程概述	Excellent communication skills have become integral for career success and advancement and are increasingly valued by employers. In today’s increasingly online world, the number of communication channels between peers, management, clients and the public is also increasing. Communication scenarios may include written correspondence with clients, a communication campaign targeting a mass public audience, and critical business presentations aimed at co-workers and management. To meet the communication needs across such an ever-diversifying spectrum, this course further develops students’ abilities for proficient communication in the business setting.
課程目標	This course is targeted at achieving the following objectives: 1.Analyzing situations and audiences to determine the most effective communication strategies and platforms. 2.Understanding the role of formal and informal communication networks in business communication processes. 3.Communicating effectively in interpersonal settings and overcoming intercultural barriers. 4.Demonstrating good written and oral communication and being able to use visuals to support positions. 5.Delivering effective speeches and presentations and being able to devise impromptu speeches when needed. 6.Using communication technologies to achieve communication goals effectively.
課程要求
預期每週課後學習時數
Office Hours
指定閱讀
參考書目
評量方式 (僅供參考)

課程進度

週次	日期	單元主題
Week 1	Sept 6,	Introduction to Business Communication Recommended Readings: - Cardon, Peter. W. (2018). (Ch1) - Leadership and Credibility: https://www.youtube.com/watch?v=QmMcSBQvQLQ • AIM Process to Audience Segmentation • Trust, Credibility & Communication Barriers • Building Effective Rapport
Week 2	Sept 13,	Principles of Interpersonal and Team Communications Recommended Reading: Cardon, Peter. W. (2018). (Ch2 & 3) Gallup polls on working adults demonstrate that employees consider interpersonal skills as essential for career success. In fact, one survey indicates that 87% of working professionals consider that skills in dealing with people are needed for success. Emotional intelligence lies at the centre of this skill. In this class, we take a more detailed look at these underlying concepts: • Traditional Theoretical Models of Interaction • Relationship Awareness Theory • Managing and Using Emotional Intelligence during Interpersonal Communication
Week 3	Sept 20,	Developing Cultural Intelligence Recommended Reading: Cardon, Peter. W. (2018). (Ch4) About 54% of working professionals spend about one-third of their time working in teams. And, at any given time, a team’s members may not even be in the same location due to global dispersion or complications brought on by pandemics such as Covid-19. This session takes a closer look at: • Understanding Intercultural Barriers to Communications • Intercultural Etiquette—Goals, Motivation and Ethics • Verbal and Non-verbal Language Codes • Cross-Cultural Decision-Making Models Class Activity: Studying Cross Cultural Communication Examples
Week 4	Sept 27,	Principles for Message Planning and Design Recommended Readings: - Cardon, Peter. W. (2018). (Ch5 & 6) Throughout a career, communication is constant, and each situation and message bring a unique scenario. This session focuses on those tools that would best enable a communicator to plan and manage a message with an effective tone to meet the need of the situation. • Process (AIM) • Tone & Natural Language • Completeness • Structure & Nonverbal Cues in Writing • Language Mechanics Class Activity: Effective Self-Introduction Pitch and Team Recruitment
Week 5	Oct 4,	Managing Traditional Tools for Business Communication Recommended Readings: - Cardon, Peter. W. (2018). (Ch7) - Communicating in Organizations in the Digital Age \| Harvard Business Publishing Education On average, 25% of the working day is still spent on emails. This has been despite the increased use of other communication tools in the workplace. This session looks not only at the managing of a more effective email exchange (including the reaching effective tones) but also at achieving a leaner experience through strategies such as carefully prepared, adaptable drafts, and choosing appropriate alternative mediums for communication. • Memos, Meetings, Minutes and Agenda • Managing Emotion and Formality in Emails • Strategies for Dealing with Information Overload • Managing Digital Communication Case: Routine Communications and Prestigio Hotel
Week 6	Oct 11,	Managing Online Media Recommended Readings: - Cardon, Peter. W. (2018). (Ch8 & 9) - Using Social Media in Business Disputes \| Harvard Business Publishing Education The number of contact points between the organisation and external stakeholders continues to grow. These technologies bring new challenges, but also opportunities. Research has shown the average employee can save up to 8 hours per week on communications through the adoption of social media into workplace communications. Not only can it reach a broader audience, but it is often more media-rich than traditional tools. • Communicating in Organizations in the Digital Age • Communicating with external stakeholders in the Digital Age • Managing online reputations • Using Social Media in Business Disputes Case: Mountain Equipment Co-op: Engaging Stakeholders on Social Media (HBR)
Week 7	Oct 18,	Managing Difficult Conversations • Managing difficult Conversations • Managing Written and Spoken Tone HBS Case: Give you Colleague the Rating He Deserves—or the one he wants? (HBR) Assignment 1: Workplace Communications 20%
Week 8	Oct, 25	Business Proposals and Reports Recommended Readings: - Cardon, Peter. W. (2018). (Ch12 & 13) - Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds eBook: Gallo, Carmine: Kindle Store Whether for an internal or external audience, the average business compiles reports on several subjects. Whatever the audience, the purpose is near-universally intended to improve decision-making and thereby the business. This session looks at the more common report genres and converting this into a business pitch. • Knowing your Audience ~ Knowing Your Topic • Setting Goals • Drafting Case: Best Self or Best Company? Peloton Searches for a Voice (HBR) I
Week 9	Nov 1,	Business Presentations • Drafting & Editing Reports • Styles & techniques • Answering Questions Case: Best Self or Best Company? Peloton Searches for a Voice (HBR) II
Week 10	Nov 8,	Press Conferences Date: Nov 8, Recommended Readings: - Cardon, Peter. W. (2018). (Ch11) - Mastering the Media: Make It Your Story \| Harvard Business Publishing Education Inevitably, a business must communicate with the public at large. Traditionally, this is done through a press release or a media statement. The occasion of the release might be either positive or negative. This session takes a closer look at media relations. • Managing the Media • Framing the Message • Matching Tone and Style • Delivering Bad News • Case: Best Self or Best Company? Peloton Searches for a Voice (HBR) III
Week 11	Nov 15,	Business Presentation Assignment 2: The Business Presentation 20 %
Week 12	Nov 22,	Persuasive Techniques I Recommended Readings: - Cardon, Peter. W. (2018). (Ch10) - Cialdini’s (1984) six principles of influence There are many situations in business when you want to persuade. Persuasion involves the successful incorporation of a range of rhetorical and nonverbal actions. The session is dedicated to exploring some of the most important tools and the appropriate circumstances in which to use them. Case: Whom Should We Promote? (HBR) I
Week 13	Nov 29,	Persuasive Techniques II - Cardon, Peter. W. (2018). (Ch10) - Cialdini’s (1984) six principles of influence Case: Whom Should We Promote? II (HBR)
Week 14	Dec 6,	Business Sales/Promotion Messages • Composing Sales/Promotion Messages • Implementing persuasive techniques in written and spoken messages. • The Sales Pitch Class Activity: Drafting a Pitch
Week 15	Dec 13	The Shark Tank Class Activity: Learning Lessons from a Successful and Unsuccessful example
Week 16	Dec 20,	Final Assignment: Shark Tank Presentation